A Malaysian identity?

KJ John

I love the new advertising campaign by Telekom Malaysia to reflect her new identity. Neither are they paying me to write this piece.

The News Straits Times (NST) reported that they are spending RM9million on this re-branding exercise through their advertising campaign. On the inside of the first pull-out cover page of their advert was the picture of many Malaysians, each with their uniqueness recognised individually, personally and some professionally and the words of the advert read, ‘You are anything but a number’ in answer to their ad’s own question ‘Are you treated like a number?’

The final promise to all the readers is … ‘Time for a change’. Their promise to the nation, of change and for change, I suppose. If not to the nation, then at least to the readers of such an advertisement. (more…)

Posted: May 19, 2005 Ulasan (1)

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Posted: February 14, 2004 Ulasan (1)